How Do You Communicate With Customers?

4 Quick and Dirty Tips for Stronger Customer Communication

Good morning,

I’ve been working on a post called ‘The World Needs More Veteran Entrepreneurs’ that I planned to release today. In it I outline why the drivers of members exiting service are in fact reasons to pursue entrepreneurship (time agency + purpose). This piece is the cornerstone of my belief system post service and it doesn’t feel right to release it half baked. Putting a pin in that for now.

In the meantime, here are a few pieces of work that were informative to me this week.

1. From the legendary Girdley

Last week I talked about the value of micro experiments. A pivotal part of business growth is around marketing it or providing channels for people to discover you. There are so many unique ways to market however, it’s impossible to do all of them. Take an iteration approach: Try a channel, modify, measure, modify, measure. Then compare to others. After trying 3-4, go all in on one.

It’s funny, the military teaches us to be such generalists and it’s not conducive to massive success in a particular area. Every vet says “I can do/be taught anything.” The world doesn’t reward generalists exponentially. Find channels to be extraordinary at.

2. Visualizing Ideas

Ever noticed how a good visual or acronym really just clicks inside your head? That’s very intentional. Visualizations are great ways to simplify ideas and resonate with customers in a different way. I loved this sort of visuals inception diagram showing different ways to showcase your ideas.

Some military acronyms really just stick with you, you know like COMCARSTRKGRU.

3. Appeal to People’s Psychology

The science of communication is so fascinating. Human being can seem complex, but we’re all inherently driven by the same things. You can use that to your advantage.

This visual is a list of psychological triggers you can use to your advantage. Your brand occupies some space in your customers minds. Things that influence that perception comes from the content you put out to how you advertise. When coming up with a new campaign, ask “What do I want people to feel when they interact with this?”

For as many hours in line I waited in 4 years in the Navy, I still can’t seem to shake #16.

4. How to Manufacture Trust

Is it possible to manufacture trust? Maybe. I thought this was an interesting way to see different elements that go into trust. I’d probably add time into this equation somewhere, but this highlights traits for you to consider with what you to be to your customers.

And the meme of the week.

I appreciate you reading.

If you have questions or problems in your business you’d like me to write about here, just reply to this and I’d love to feature it.

Keep attacking,

Brock